Privacy Policy


Last updated: 15/03/2024

1. This notice (Privacy Notice) tells you how we look after your personal data when you visit our website at (Website) or when you partner with us, interact with our customer platform, where you are a prospective customer of our business, or where you are another type of business contact, such as a supplier or service provider to our business. We offer a liquid supplement that delivers nutrient absorption and is precision-personalised to your unique lifestyle, goals and biological needs. We also offer home testing kits for DNA testing and analysis to help you understand your nutrition needs, with the provision of results made available through our online digital platform. 

2. This notice sets out what information we collect about you, what we use it for and whom we share it with. It also explains your rights under data protection laws and what to do if you have any concerns about your personal data.

3. We may sometimes need to update this Privacy Notice, to reflect any changes to the way services are provided or to comply with new business practices or legal requirements. You should check this Privacy Notice regularly to see whether any changes have occurred.


2.1. We are Stride Health Group Ltd, registered in England and Wales with company number 05158025 with our registered address at 33 Scottow Enterprise Park, Lamas Road, Badersfield, Norwich, England, NR10 5FB (we, us or our).

2.2. For all visitors to our Website we are the controller of your information (which means we decide what information we collect and how it is used).

2.3. We are registered with the Information Commissioner’s Office (ICO), the UK regulator for data protection matters, under number ZB624281.


If you have any questions about this Privacy Notice or the way that we use information, please get in touch with our Compliance Team using the following details:

  • Email address:
  • Postal address: 33 Scottow Enterprise Park, Lamas Road, Badersfield, Norwich, England, NR10 5FB


1. Personal data means any information which does (or could be used to) identify a living person. We have grouped together the types of personal data that we collect and where we receive it from below.

2. Type of personal data:

Identity Data: your first and last name or title. 

Contact Data: your email address, delivery address.

Usage Data: information about how you use our systems.

Financial Data: where you provide this over our Website to purchase [one of our products/our services].

Location Data: your device location if you log into our systems remotely.

Feedback: information and responses you provide when completing surveys and questionnaires.

Profile Data: email address, password, username, chat logs, audit trail of systems used and documents accessed and downloaded.

Marketing and Communication Data: includes your preferences in receiving marketing from us and our third parties and your communication preferences.

Health Data: based on the type of test you purchase you may be requested to answer health related questions based on existing conditions, risks and choices.

Biological Samples: Based on the test you buy. DNA test: cheek saliva swab.

3. Data without personal identifiers:

Technical Data: internet protocol (IP) address, browser type and version, time zone setting and generic location, browser plug-in types and versions, operating system and platform on the devices you use to access our systems. This information is tracked using Analytics with random identifiers.

Please note that we do not collect any payment card data or similar data relating to your method of payment. ( You provide this data directly to Shopify who processes payments on our behalf. We only receive and process information about the timing and amount of your payment.


1. We are required to identify a legal justification (also known as a lawful basis) for collecting and using your personal data. There are six legal justifications which organisations can rely on. The most relevant of these to us are where we use your personal data to:

- fulfil our contract with you
- to process your special category of information given your consent.

2. Below is set out the lawful basis we rely on when we use your personal data. If we intend to use your personal data for a new reason that is not listed below, we will update our privacy notice.


- To administrate and optimise the performance of our contract with you.
- To process your payment information securely in connection with any contract we have with you.
- To send you updates about the services you have bought (e.g. confirmation of order, arrival time) and to ensure the proper functioning of our Website and customer platform.


- Where you have provided your consent to providing us with information or allowing us to use or share your information.
- Where you have consented to receive marketing material from us. 

3. Where we need to collect your personal data (for example, in order to fulfill a contract we have with you), failure to provide us with your personal data may mean that we are not able to provide you with the services. Where we do not have the information required about you to fulfill an order, we may have to cancel the service ordered. 

4. Where we use personal data about you that is very sensitive (Special Category Data), we require a second lawful basis to use your personal data. This is most likely to occur where:

a) you have provided your explicit consent for us to do so (for example to process your DNA tests or when you share sensitive health information in your survey answers); or

b) the processing is justified under UK law and the law allows us to use your data for a particular purpose.

5 We may anonymise the personal data we collect (so it can no longer identify you) and then combine it with other anonymous information so it becomes aggregated data. Aggregated data helps us identify trends (e.g. what percentage of users responded to a specific survey). Data protection law does not govern the use of aggregated data and the various rights described below do not apply to it.]


6.1. We share (or may share) your personal data with:

  • Our personnel: our employees (or other types of workers) who have contracts containing confidentiality and data protection obligations.
  • Our supply chain: other organisations that help us provide our goods and services. We ensure these organisations only have access to the information required to provide the support we use them for and have a contract with them that contains confidentiality and data protection obligations.
  • Regulatory authorities: such as HM Revenue & Customs.
  • Our professional advisers: such as our accountants or legal advisors where we require specialist advice to help us conduct our business.
  • Any actual or potential buyer of our business.

6.2. If we were asked to provide personal data in response to a court order or legal request (e.g. from the police), we would seek legal advice before disclosing any information and carefully consider the impact on your rights when providing a response.


1. We store your personal data on our servers in the UK. Your data is securely stored by our cloud hosting provider on secure servers. We implement appropriate technical and organizational measures to protect your personal data against accidental or unlawful destruction, loss, change or damage.

2. We may transfer your data outside of the UK or EEA to the US where we and some of our service providers have operations.

3. We will only transfer information outside of the UK or EEA where we have a valid legal mechanism in place (to make sure that your personal data is guaranteed a level of protection, regardless of where in the world it is located, e.g. by using contracts approved by the ICO or the UK Secretary of State)


8.1. We have implemented security measures to prevent your personal data from being accidentally or illegally lost, used or accessed by those who do not have permission. These measures include:

  • access controls and user authentication (including multi-factor authentication);
  • staff policies and training;
  • incident and breach reporting processes;
  • business continuity and disaster recovery processes.

8.2. If there is an incident which has affected your personal data and we are the controller, we will notify the regulator and keep you informed (where required under data protection law). Where we act as the processor for the affected personal data, we notify the controller and support them with investigating and responding to the incident.

8.3 If you notice any unusual activity on the Website or the customer portal, please contact us at:


1. Where we act as the controller, we will only retain your personal data for as long as necessary to fulfill the purposes we collected it for. We will retain account information and your results for as long as the account remains open to ensure that you can continue to engage with us on additional purchases, new products and services as well as access your reports.

2. To decide how long to keep personal data (also known as its retention period), we consider the volume, nature, and sensitivity of the personal data, the potential risk of harm to you if an incident were to happen, whether we require the personal data to achieve the purposes we have identified or whether we can achieve those purposes through other means (e.g. by using aggregated data instead), and any applicable legal requirements (e.g. minimum accounting records for HM Revenue & Customs).

3. We may keep Identity Data, Contact Data and certain other data (specifically, any exchanges between us by email or any other means) for up to seven years after the end of our contractual relationship with you.

4. For DNA testing, our laboratory will process your sample using barcode identification. They will not hold any personal information about you. Once processed your sample is destroyed by incineration after 1 month and the extracted DNA is destroyed by incineration after 6 months as per laboratory regulatory standards.

5. Your pseudonymised DNA sample sequencing data is maintained for the length of your contract with us. It will be destroyed within 60 days after the contract

6. If you have asked for information from us or you have subscribed to our mailing list, we keep your details until you ask us to stop contacting you.


1. You have specific legal rights in relation to your personal data.

2. We can decide not to take any action in relation to a request where we have been unable to confirm your identity (this is one of our security processes to make sure we keep information safe) or if we feel the request is unfounded or excessive. Usually there is no cost for exercising your data protection rights, but we may charge a fee where we decide to proceed with a request that we believe is unfounded or excessive. If this happens we will always inform you in writing.

3. We will respond to your legal rights request without undue delay, but within one month of us receiving your request or confirming your identity (whichever is later). We may extend this deadline by two months if your request is complex or we have received multiple requests at once. If we need to extend the deadline, we will let you know and explain why we need the extension.

4. We do not respond directly to requests which relate to personal data for which we act as the processor. In this situation, we forward your request to the relevant controller and await their instruction before we take any action.

5. If you wish to make any of the right requests listed below, you can reach us at

Access: You must be told if your personal data is being used and you can ask for a copy of your personal data as well as information about how we are using it to make sure we are abiding by the law.

Correction: You can ask us to correct your personal data if it is inaccurate or incomplete. We might need to verify the new information before we make any changes.

Deletion: You can ask us to delete or remove your personal data if there is no good reason for us to continue holding it or if you have asked us to stop using it (see below). If we think there is a good reason to keep the information you have asked us to delete (e.g. to comply with regulatory requirements), we will let you know and explain our decision.

Restriction: You can ask us to restrict how we use your personal data and temporarily limit the way we use it.

Objection: You can object to us using your personal data if you want us to stop using it. If we think there is a good reason for us to keep using the information, we will let you know and explain our decision.

Portability: You can ask us to send you or another organisation an electronic copy of your personal data.

Complaints: If you are unhappy with the way we collect and use your personal data, you can complain to the ICO or another relevant supervisory body, but we hope that we can respond to your concerns before it reaches that stage. Please contact us at


1. If you have consented to receiving marketing messages from us, you can opt out of these at any time.

You can select the 'opt out' option within any marketing communication you receive. Or

Just let us know at

2. Opting out of marketing will not affect our processing of your personal data in relation to any order you have with us and where we are required to use your personal data to fulfill that order or provide you with certain information.


12.1. Personal data will not be used for profiling or other automated decision-making.