Most people are guessing when it comes to their health.

They're trying diets, supplements, workouts... but don't really know what's working.

I've been there too.

As a founder, a parent, and a former Olympic athlete, I've spent years chasing the answer to a simple question: what does it actually mean to be healthy? And the more time I spend in this space, the more I realise how vague and shifting that answer really is.

Health is constantly being redefined. Sometimes by science. Sometimes by influencers. Sometimes by headlines or social media algorithms.
One year, fat is the villain. The next, it's a miracle nutrient.
One week you're told to fast. The next, to eat every three hours. 
More than ever, we're surrounded by content, but left unsure what actually matters.

Even with my background, as someone well positioned to know better, I've felt that some overwhelm.

Life happens. Health doesn't

People assume that because I was an Olympian, I must be locked in, on top of my health. But real life has other plans...

In the last 18 months I've had a second child, built a new startup and moved countries. I've wolfed down whatever food I could find while wearing a sleeping baby in a sling. I've stayed up late watching endless Huberman clips. I've skipped workouts, made compromises, and ignored my own advice more than I'd like to admit. 

And I've noticed something: most health guidance out there feels like it's written for people with infinite time and no responsibilities. It's no wonder so many people feel like they're failing before they've even begun.

Redefining "optimal"

Here's the thing: optimal isn't perfect. It's not idealised. It's contextual. 

For me right now, optimal might mean three workouts a week. Or eating something green between kid chaos and Zoom calls. Or just going to bed at a decent hour. 

These small steps count. And when they become consistent, they make it easier to shift what once felt impossible.

That's health in the real world.

So what are we building?

Last year, we launched Stride: a platform offering DNA, gut, blood, and biological age tests to help people see beneath the surface.

The response was strong. But talking to thousands of customers taught us something important: people didn't just want data - they wanted direction.

"What should I actually do with this?"

That made me reflect on my earlier work in digital health.

Back at DNAfit, like many in the space, we handed people their data and called it empowerment. But empowerment without guidance is just delegation. It says, "here's your info - good luck figuring it out."

That's not enough anymore.

Lessons from sport

One of my former coaches, one of the best sprint coaches in the world, used to say:

"Move the biggest rocks first."

In elite sport, you can measure everything. But if you try to fix 20 things at once, you get nowhere - or worse, you go backwards.

The best coaches find the one thing that really matters, focus on it, then move to the next.

That's how I think about health now. 

We don't need more data for data's sake. We need clarity.

We need to know where to start, what to focus on, and what we can ignore - for now.

That's what we're building with StrideOne.

What StrideOne is (and isn't)

StrideOne is the world's most personalised internal health tracking system.

We combine your DNA, blood, and gut microbiome into single, evolving view - updated every 6 months, paired with expert coaching and support.

One membership. 500+ biomarkers. Actionable insights. Coaching that adapts as your biology does.

Not just a test. Not a supplement brand. Not a telehealth app. But a connected system - helping you move from insight to action, from reactive to proactive, from guessing to progressing. 

And importantly, it's built for life, not just a moment.

Yes, if you're wealthy or obsessive, you could already cobble this together through private clinics and spreadsheets. But for the rest of us - those with jobs, families, goals, and finite time - we're making it simple, affordable, and sustainable.

Why this really matters

It's tempting to see StrideOne as just a cool consumer product. But I believe it has deeper value. 

The WHO reports that 75% of global deaths are due to chronic disease. These conditions don't appear overnight - they build quietly, over years. And when they do surface, they meet a system designed for emergencies, not prevention. 

That's why StrideOne exists. We're not here to treat illness. We're here to help people stay well.

We believe that if we can change behaviour at the individual level, we can shift the trajectory of health at a population level. That's a goal worth working towards.

Our mission

To give people the clarity to live their healthiest life.

Not the most optimised. Not the most aesthetic. Just the healthiest one - for them.

Based on their biology. Shaped by their reality. Informed by real data.

StrideOne is our next step - and in many ways, it's our first.

Everything until now has been the warm-up.

We're live in the UK now, and rolling our further soon. If this resonates, we'd love for you to join us.

-Andrew