Customer Story

Snag

Why Snag chose Stride to increase rate of execution & eliminate dependency on engineering

The Result: Increased rate of execution by 10x


The Company

Snag is the largest and fastest-growing platform for hourly work, with more than 60 million active job seekers and job opportunities at 300,000 employer locations in the US and Canada. Snag’s on-demand service instantly connects hourly workers with available shifts, giving workers the flexibility of working when and where they choose while employers are assured every shift stays filled. For more information, visit www.snag.co or join us on Twitter and Facebook.

The Challenge

Snag’s marketing team was responsible for delivering a great customer experience across a large and diverse set of users; however the logic driving the customer journey was hidden in code not accessible by marketers. The team was not able to action on information siloed in data warehouses, gain insight into customer behavior, or deploy trigger programs on the e-commerce platform without engineering resources and months of wait time.

The Solution

Snag turned to Stride’s Customer Data Platform to empower their marketing team to deploy new personalized customer experiences without any work from engineering

Actionable Data Access

Stride’s Codeless Site Tag provided a wealth of actionable data to the marketing team, as well as the ability to modify the site tag without any incremental effort from engineering. Harnessing the intuitive, self-serve Stride platform, the team then set up real-time trigger campaigns based off of any type of behavior.

360° Customer View

The Snag marketing team completed their view of the customer by leveraging Stride to unify customer data across on-site activity, Salesforce, and SQL databases.

The team was able to ensure every campaign took into account the full history of the customer - behavioral, billing, sales status, etc. - allowing the team to power continuous conversations with a high level of personalization.

Committed Partners and Experts

As Snag’s business has scaled, Stride’s pre-built database and platform integrations enabled the team to seamlessly complete platform and tool migrations without any cost to the customer experience. Stride’s commitment to product enhancement and its world class team of experts provide ongoing support of Snag’s immediate and long-term business goals.


"We are able to discover new touchpoints to begin and continue conversations with our customers, analyze the impact, and drive strong results. All the while giving our customers a better experience."

Ema Gantcheva Senior Director of Marketing

The Results

10x increase in rate of execution

With Stride, the Snag team is able to execute in less than 20 minutes what previously took weeks. In addition to building segments and trigger programs on the fly, Snag can leverage A/B testing, and iterate and optimize based on performance insights -- without any reliance on engineering.

Saving months of operational and development time per year

Stride’s customized trigger-building functionality removed 3-6 months of engineering work, and the powerful segmentation capabilities eliminated an additional 40 hours per week of operational support. The marketing team was free to deploy sophisticated personalization for e-commerce customers without any manual overhead.

Personalized, higher-yielding customer touchpoints

Snag’s access to robust customer profiles and behavioral data yielded detailed audience segments and a deeper level of personalization. Snag launched brand new programs across their marketing portfolio, increasing the number of customer touches and driving them further down the funnel.


“Stride immediately gave us the ability to put in triggers we never had before... and I can do it all on my own."

Christine Kelly Senior Marketing Analyst