MOO Uses Stride To Unlock 100x More Data
MOO is a leading print and design company that is passionate about great design and the difference it can make to their customers and the world. MOO was founded in 2006 with the aim to disrupt the trillion dollar print industry and make great design available to all by combining professional design with the accessibility and reach of the web. Great customer experience and repeat customers are keys to MOO’s success.
MOO lacked the foundation to capture the customer data required for true personalization. IT and engineering organizations were backlogged and professional service options were expensive. With a lean marketing team, MOO needed a partner that would help them roll out personalization across all channels over a staggered period of time.
“Working with Stride means I can do my job with great ease. My team can see an immediate impact and we can do so time efficiently and independently. It takes just five minutes to plug in or switch new variables - and then we’re ready to go. They’ve built something incredibly valuable.”
MOO turned to Stride to empower their marketing team to deploy personalization across email, paid ads, and direct mail.
Stride’s codeless site tag allowed the MOO team to capture detailed site behavior as the foundation for their personalization. Stride automatically linked the site activity with MOO’s historical data, giving the team a complete view of their customers. Within the first week of using Stride, the MOO team was able to independently set-up audiences based on product interests and deploy new triggered campaigns, all without any work from IT or engineering.
With Stride’s built-in A/B testing and holdout functionality, MOO was able to iterate faster and measure the direct impact of their campaigns. The team no longer views testing as a heavy undertaking.
Time previously spent lobbying for resources is now used to creatively iterate and design personalized campaigns.
Stride worked with MOO to leverage the Stride API to power personalized promotional box inserts. Instead of relying on weeks of engineering work, the team can now simultaneously test multiple insert types across international markets while also creating holdout groups to truly understand the impact of their programs.
With Stride’s site tracking, MOO captured a 100x more data than was previously available. Using the Personalization Library, they could self-service creating new customer attributes and triggers. They were able to stand up high impact campaigns, such as browse and abandon cart, with just a few clicks and saw a full return on investment from Stride within 12 weeks.
Stride allowed MOO to move from standard single insert offers to creating personalization on the fly. MOO achieved a sophisticated level of iteration without needing to use up engineering resources.
After success in email, MOO started using Stride to power smarter targeting in their paid ad campaigns. MOO created seed audiences for lookalike campaigns on Facebook and saw a 20% increase in return on ad spend. Meanwhile, MOO avoids manual tasks since audiences are automatically updated.