Hyper-personalize the cross-channel experience, without help from engineering.
[Mountain View, CA, April 16, 2019] - Today The Stride Customer Data Platform announced the launch of its Engagement Engine, a tool that enables marketing teams to hyper-personalize the customer experience across all channels in minutes, without help from engineering teams.
Using this module, Stride allows organizations to automate campaigns that rely on complex underlying data that may be constantly changing, such as reservations, orders, or subscriptions. Logic that once took engineering teams weeks to build is now a simple point-and-click for marketers. Additionally, the Engagement Engine triggers cross-channel engagement with your marketing cloud. In particular, the deep integration with Salesforce Sales Cloud gives organizations the ability to unify marketing, sales, and service by triggering the creation of cases and tasks in Salesforce Sales Cloud, allowing them to quickly respond to critical customer signals with personal outreach. Campaigns created using this feature have been proven to significantly increase conversion rates, drive higher ROAS and revenue, and decrease the amount of time marketing teams spend waiting for IT and engineering.
“Before the Engagement Engine, it took us months to create personalized journeys for our different membership verticals. Our business is complex, and we have membership benefits for travel, car care, and insurance. We needed to communicate effectively with customers to help them take full advantage of their benefits, and also offer timely recommendations for additional products and services. We used Stride to centralize the customer data from each vertical and build out personalized journeys that prioritize both the customer needs as well as our overall business objectives. In the end, we’ve seen an increase in both conversion rates and campaign revenue because we are sending better, more relevant messaging.” Chris Doyle, CMO | Vice President, Marketing at AAA Carolinas.
Stride will have the Engagement Engine on display at the 2019 ANA Email Evolution Conference in Savannah, Georgia next week.
Read more about the Engagement Engine here!Engagement Engine