Effective marketing starts with data. The efficient delivery of relevant communication requires being able to access all data relevant to your customer experience, and empower your marketing team with agility across marketing campaigns and journeys. This enables you to respond to changing customer and market demands, while also providing more-accessible and powerful analytics.
In this session, you will discover the fundamental concepts that apply when working with data in Salesforce Marketing Cloud. You will also learn the key considerations and best practices for complementing Salesforce with a Customer Data Platform to ensure optimal performance and accessibility of data across all of your marketing activities.